Reported that:Currently, the domestic and international market demand, rising business costs, synthetic leather industry continued to increase downward pressure, output growth of 9.57 percent from 2011 down to 2.58% in 2014, export growth continued to decline. Affected by this, a lot of difficulties for businesses, about 20 percent have been in Guantingbingzhuan in. While the slow growth of 2.58% is a case of a particular year, it can not simply be attributed to a turning point has been to the development of synthetic leather industry, but no doubt that synthetic leather industry is entering a new stage depth adjustment.

Notable feature of the new stage are: future volume growth will give a qualitative improvement. The main task of the new stage, in structural optimization, improve quality and efficiency on the basis of stability, and actively resolve excess capacity, vigorously implement differentiated and high-end strategy, to achieve a new balance between production and demand. In this new stage, synthetic leather industries and enterprises must cultivate new growth points and foster new competitive advantages to achieve a breakthrough in two ways.

About cultivate new growth points, synthetic leather industry to rely on technological progress, vigorously implement the high-end strategy, vigorously develop new products and improve the proportion of high-end products. This is the industry to improve the quality of industry and achieve industrial upgrading requirements, an important measure is the industry out of the woods. For the industry to adhere to innovation supply and activate consumer demand, to meet the diverse, personalized, customized private demand, but also to adapt to the ecological, fashion requirements. For example, companies can vigorously develop nano anti-bacterial mold, light color, self-cleaning dirt, scratch and weather resistance of high-end products; accelerate waterborne polyurethane synthetic leather, solvent-free synthetic leather, TPU and other thermoplastic elastomer synthetic leather fabric; also To extend the industrial chain, expand the range of applications to achieve integration and cross-border development.

About foster new competitive advantage, industry to greatly improve production efficiency, and vigorously promote the intelligent manufacturing, network manufacturing and digital manufacturing, and strive to achieve new breakthroughs in creating new cost advantages and technology advantages. To speed up the conversion industry profit model, continuously improve the allocative efficiency, it is necessary to improve total factor productivity, enhance the value chain as the primary task. Increase total factor productivity refers to labor productivity, resource utilization, energy efficiency, utilization of funds, the input-output ratio of capital to replace the manual, bonuses and other personnel co-ordination optimized to maximize efficiency, its essence is to improve Allocation of quality and efficiency. Currently the contribution of total factor productivity of labor in the economy of developed countries was 70%, while China is less than 30%, which is the urgent need to develop a gold mine.

Currently, the German "Industry 4.0" US Internet industry as the representative of the new round of technological revolution and industrial revolution is global rapid rise, our country based on the integration of the two also proposed a "Made in China 2025" strategic plan. The new round of technological revolution and industrial revolution of the fundamental purpose is to further increase productivity and reduce labor. This is to solve the problem of the two traditional industrial production at a higher level, that increase output and reduce costs. This is a revolution in the future of manufacturing technology to seize the high ground, we must pay close attention. For synthetic leather industry, which is a severe test, but also provide an opportunity to catch up with development, the opportunity to make our world giants stand on the same starting line. We must combine synthetic leather industry practice, research industry "Internet +" program, followed by a new round of technological revolution, the tide, the flow, the momentum, to achieve power goals.